Why Brands Should Respond to Customers on Social Networks
Consumers expect companies to interact with them on social networks. Some companies see this as a hassle because they have to invest more resources to support their social media accounts, while others see it as a competitive advantage. Big-name companies like Zappos and Comcast have defined their customer services using Twitter. GoDaddy.com even uses the …
How To Create A Unified Personal Branding Platform
There are countless ways to build your personal brand, but these facets are merely just single snowflakes expected to melt in your fingertips if they lack the connectivity of a unified personal branding platform.
Your personal branding platform is your raised surface above your competitors allowing you to share your voice and establish leadership. By …
Oh My Stars! YouTube Style
YouTube’s Next Up stars are an elite group of lip-dubbing, indie-band interviewing, and action-comedy producing grassroots talent pulling in okay bucks from not only YouTube’s partners program, but also a cash prize that came from making the YouTube Next Up list.
No one is suggesting that being a YouTube phenomenon is a good job. Or, …
It’s Time to Tame those Tags
Job seekers have a lot of work cut out for them. They have to deal with the economic crisis, with the increasing unemployment rate, and with dozens of competitors. It’s not enough anymore to just have the skills for the job – they have to be a personal brand that stands out among the crowd …
Twitter Personal Branding Q + A #16
Responses to recent tweets by people about personal branding and not showering, online portfolios and donations to non-profits.
Personal branding hygieneGreg Hartle, @greghartle, twittered: Experts: Am I hurting my personal brand by not showering for four days?
Jacob Share, @jacobshare: Not if you work from home by yourself and don’t do video.
Yes if …
Your Personal Brand from Theory to Execution
It used to be that hiring was limited to who’s local and available. But the advent of the Internet and social media has really made the world smaller and more at reach. Social media has changed the way people see brands, and it has changed the way people promote and market their personal brand.
Going …
Tout: the 15-Second Personal Branding Sensation
Where many others have failed, 15-second video update sensation Tout seems to be succeeding. And in doing so, it is proving that social media, mobile apps and personal branding are going to walk hand in hand into the foreseeable digital horizon and that (as we have defended here) influencers hold the key for the eventual …
The Secret to Building Your Brand on Twitter
As of earlier this year, Twitter has over 140 million active users and 340 million tweets are sent each day. But most small-business owners start using Twitter without any clear strategy of how to grow their company’s fan base on the platform. Even though Twitter is free, it can be a major time suck if …
What your brand should know about VSEO.
I have to admit not that long ago, I was once the sort of type who would just upload a video to YouTube and call it a day. Fortunately, a couple of video pro friends of mine showed me that it’s worth it to your brand if you consider the impact of incorporating VSEO – …
Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …