Which personal/company brand experts should entrepreneurs follow on Twitter?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.
1. Shenee Howard
“Shenee is hilarious and irreverent – but most of all, she knows her branding! From her site at Hey Shenee! to her Twitter account at @shanee, she’s always looking for new ways to share some brand magic with her audience.”
Amanda Aitken, The Girl’s Guide to Web Design
2. Martin Lindstrom
“Lindstrom is one of the most influential people in the branding space and provides tons of great articles and insights through his Twitter account @martinlindstrom.”
Josh Weiss, Bluegala
3. Tim Ferriss
“@TFerriss is an entrepreneur and personal branding expert that all founders can follow for fascinating personal and company branding advice. After having written several best-selling books and founding successful companies, Ferriss is full of insight, and Twitter is a great way to keep up with his tweetable quotes and blog posts.” — Doreen Bloch, Poshly Inc.
4. Marcus Sheridan
“Marcus Sheridan’s speciality is content marketing — and he knows it inside and out. Considering that content is one of the biggest portions of branding these days, Marcus is a critical person to follow on Twitter @TheSalesLion.”
Thursday Bram, Hyper Modern Consulting
5. TechCrunch
“Updated on a compulsive basis, TechCrunch keeps tabs on almost everything in the entrepreneurial space. Look to it for significant press releases, blurbs on your competition, advice from your peers, and news on anything making waves in the start-up world. @TechCrunch on Twitter should be just as indispensable to entrepreneurs as a stock ticker is to traders.”
Michael Tolkin, Merchant Exchange
6. ESPN
“A company like ESPN is a great example of how to educate and involve your client base with an event or special programming. Keep your client/customer focused on you. @ESPN makes sure their Twitter followers stay engaged.”
Jordan Guernsey, Molding Box
7. William Arruda
“Personal and company branding is what my company specializes in, and I respect @williamarruda’s expertise in the area. He’s helped clients as diverse as American Express, Disney and IBM, which shows he knows his stuff.”
John Hall, Calendar
8. Liz Dennery Sanders
“@SheBrandLiz is all about building your brand, and she features SheBrand Superstars every week, which is a great way to meet more women entrepreneurs who are up to big things.”
Nathalie Lussier, Nathalie Lussier Media
9. John Michael Morgan
“Hands down, John is the best person to follow on Twitter for branding advice and guidance. @johnmorgan has a fantastic personality so while you’ll learn a lot about branding, you’ll also gain a friend in the process. John is quoted as being the ‘Chuck Norris’ of branding and is the best-selling author of Brand Against the Machine. He’s fab!”
Erin Blaskie, BSETC
10. Tony Hsieh
“For the past few years I’ve been really inspired by Tony Hsieh, CEO of Zappos. I believe Tony really changed the culture not only for Zappos, but really for many new generation companies on the importance of customer service as a successful strategy for a business. Tony shares great quotes all the time @Zappos.”
Pablo Palatnik, ShadesDaddy.com
11. Marie Forleo
“@MarieForleo is a guiding light for women entrepreneurs trying to find their groove, start a business and live the life they want. She doesn’t just talk the talk; she gives actionable tips along with killer free content. She is a living, breathing example of a great personal brand. I wholeheartedly recommend guys and gals watch what she is up to.”
Nick Reese, Microbrand Media
12. Amy Jo Martin
“@AmyJoMartin is flat out genius when it comes to her company Digital Royalty. She keeps you engaged with a behind the scenes look at the business while also sharing motivational shorts from her daily life. Amy truly has a lot of advice to share that can apply both to business and life, which is what every entrepreneur needs on a daily basis.”
Ashley Bodi, Business Beware
13. Guy Kawasaki
“@GuyKawasaki is an incredible author, entrepreneur and VC with Garage Ventures. On Twitter, he shares insights into marketing, creativity, customer service, fundraising and more. He makes the complex parts of entrepreneurship seem not only doable, but fun.”
Aaron Schwartz, Modify Watches
