What We Can Learn About Personal Branding From “The New Guy” Movie
Background on the film
The New Guy is a movie that came out in 2002, during my freshman year of College. Teenager Dizzy Harrison was the laughing stock of his high school, but his “loser” status changes when he lands a prison sentence and his inmate (Eddie Griffin) gives him a crash course in …
The Fine Line Between Saving Face and Authenticity for Your Personal Brand
Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …
Authors Corner: When Brand Name’s Go Wrong
Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.
From elementary school, …
Follow Ted Demopoulos’ Tracks to an Effective Internet Presence
When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.…
The Portable Brand: Communicate and View People Wherever You Go
One of my predictions for 2008 and beyond is that our online brands will transition from email to blog and become portable. Not only that but they will be fully mobile and viewable by anyone at anytime. Again, those who don’t build a thorough and Google’able presence online will suffer from reach, but gain from …
Google Searchability and Personal Branding Collide Face-to-Face
In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s. Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …
Your Searchable Brand on Google is Finally in Your Control…or is it?
What if you had preferences as to which results were returned for each keyword you searched for in Google? Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down. For instance, if you Google’d yourself and had your blog listed 1st and …
Seth Godin chooses blogs over social networks [podcast]
There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …
Your personal brand is greater than your blog posts
I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?
Let’s go over the reasoning behind this phenomenon.
In order to establish a connection between your writing and your brand, readers hunger for a…