Category: Reputation Management

Brand Yourself AsentrepreneurshipNetworkingPersonal BrandingPositioningReputation ManagementSuccess Strategies

Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah

Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.

He tells it best:

 

10 lessons we can learn from Bernard Lachance’s inspirational success<

Believe in yourself<

Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …

Career DevelopmentPersonal BrandingReputation ManagementSuccess Strategies

Don’t Trust Spell Check to Safeguard Your Personal Brand

If part of your personal brand strategy involves blogging, you’ve probably run into publishing regret once or twice.

I’m not talking about the publishing regret that comes from writing something snarky online and having it come back to bite you when you’re applying for your next job.  I’m talking about the embarrassing typo mistakes that …

Brand Yourself AsCareer Developmentgen-yPersonal BrandingPositioningReputation ManagementSocial Media

How To Transition or Expand Your Brand to Two Topics

I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …

Personal BrandingReputation ManagementSocial MediaSuccess Story

Susan Boyle – Personal Branding Perfect Storm

If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock.  47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing.  In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …