Controversial Communication: Incite a Riot or Facilitate Debate?
A dominant dimension of your personal brand is your personal history. Not your baby book and photos of you at prom. Your personal awareness and actions involving the events of the day: political, cultural, social, environmental, economic and otherwise. I call this dimension “personal brand engagement,” where you develop and communicate your take on what’s …
Prep for the Future with Lessons from the Present
Advice for the employed: learn well from the struggles of your unemployed friends…
With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what about those who remain? They’re a group less likely to seek out career advice because …
Creating an Online Presence to Develop Your Brand
As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local …
World Wide Rave with Your Personal Brand
Great video from David Meerman Scott author of the new book entitled World Wide Rave.
While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!
What is clear is that those who do something different and …
Top 4 Articles Competitors Use to Outbrand You
Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.
Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.
So read on! …
Are You Absent, Invisible, a Reflection or an Impression?
You may be among us and we might not know. If you’re not blogging or at least leaving comments on blogs, not tweeting or at least re-tweeting, or haven’t posted or at least contributed to a thread on a social network: you may be present but virtually invisible to us.
That’s unfortunate if you believe …
Personal Brand and Word of Mouth – Part I
This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
The Hidden Goldmine Within the LinkedIn Companies Tab
I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.
In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …
Tips to Develop Your Personal Brand from Michael Port, Marketing Guru
The first book I read by Michael Port was Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It contains some of the most practical, actionable, and no-nonsense advice I’ve come across to authentically market yourself.
Port sees personal …
My Personal Branding Journey Part 10 – Reflecting Back and Moving Forward
This is the last post in our series where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
It’s been an amazing month sharing my personal branding journey with all of you. I have received great feedback, engaged in some interesting …