Category: Reputation Management

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingPositioningReputation Management

Personal Branding Interview: Dr. Doug Hirschhorn

Today, I spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked …

Career DevelopmentCorporate BrandingeBrandEmployer BrandingPersonal BrandingReputation ManagementSocial Media

Why Would Any Company Care About Personal Brands?

With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?

Every industry along with the companies within that industry have acronyms that they use exclusively.  J.L.P. is one acronym used by well known international retail giant.  It stands for “just like picture”. And, now copycat …