Your Personal Brand’s Geolocation
Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …
Ask The Readers: Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?
I was recently talking with a personal branding client who’s new to Twitter. He’s an expert in a small but growing industry that involves monitoring and outing certain extremists and they don’t like it, to put it mildly. Death threats are not uncommon and other kinds of harassment are to be expected.
One of the …
Legitimizing Your Lackluster LinkedIn
Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like it was thrown together in 20 minutes, doesn’t have much thought put in to it, or is clearly overdue for an …
How Exposing Yourself Can Save Your Personal Brand
I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal …
Twitter Personal Branding Q + A #5
Responses to recent tweets made recently by people about personal branding.
Lyndsay Siegel, @Siegels, asked: do you think it’s important for everyone to have a personal brand?
Jacob Share, @jacobshare: Whether they like it or not, everyone has a personal brand. Most people don’t give any attention to their brand, and it shows- at best, …
The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…Leaving a Job? 4 Ways to Brand Yourself Until the Very End
People are so wrapped up in finding job opportunities, that they often forget the importance of how to quit a job. If you’re not using the final weeks, months, days and hours at a job to reinforce your passion and expertise, you are missing out on a golden personal branding opportunity. The people you work …
Personal Branding Tip: Stop Trying to Control Your Employees and Brand
Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.
The marketing department has lost control of the brandWhen I write and talk about personal branding, quite …
Reader Branding Nightmare: Job Search Sabotage?
Yesterday I had a conversation with a job seeker who was very worried about his former boss.
For the past few years, Jim (not his real name) had worked as a programmer in a small, tight-knit part of the IT industry. After the economic crisis hit and clients started tightening budgets, Jim’s company reacted in …