The Art of Plotting Your Brand Trajectory
Launching a rocket requires considerable effort. If you consider the tremendous gravitational pull of the earth, you wonder how it ever gets off the ground.
Your brand worldwideThinking about putting your personal brand on the global map? It can take a considerable effort but if you decide to chart the course, and plot an …
The Personal Brander’s Guide to Blog Comments
The Do’s and Don’ts of building your personal brand through blog comments.
Respect the bloggerMy rule of thumb is to consider blog commenters as potential guests in my home. As a commenter, the blogger is inviting you in by giving you the chance to continue a conversation they started, so don’t barge in with …
Brand Tall!
The crowning spectacle of any Olympic Games is the opening ceremonies. No matter what Olympic sport of which you happen to be a fan (or even if you are a fan of no sport at all), this exhibition is captivating, entertaining, and inspiring.
Traditionally, the opening ceremony of the Olympic Games is officially opened by …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Facebook “Bio” and Entrepreneurs
During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.
Re-thinking the strategyFor the entrepreneur, this means they need to re-think their branding …
How to Not Ruin Your Personal Brand at Holiday Parties
With the holidays approaching fast, it’s about that time when you’ll receive an invite to the office holiday party. Although they’re supposed to be about fun and celebration, it’s no wonder many people dread attending. One misstep can make you the talk of the office for months to come.
Rules of thumb to attend an…Take Charge of Your Brand
Are you getting in the way of your own success? You are the one in charge of ensuring people see your brand in a positive light. Here are three tips for demonstrating to others that you are taking personal responsibility for who you are.
Don’t wallow in the whineBad things happen and, sometimes, life …
Facebook Comments: Protected Speech or Personal Branding Nightmare?
We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers.
Oversharing…Not an Emoticon: Emotion
You may be thumbs up when it comes to flashing a smiley face or any of the canned emoticons that functionally do nothing for your personal brand image. Emoticons are the equivalent of wearing the same dress or jacket everyone wears. My mother who was a fashion designer had an expression for that: “You see …
The 8 Enemies to Success
Negativity can not be ignored. Just because someone points out that there is something amiss, doesn’t make that person a negative person. When someone says, “Our healthcare system is broken,” that is not being negative. It’s an opinion where one is stating the facts as he or she sees it. When a person says, “There …