Capitalize on Who You Are!
We all hear talk of going into endeavors that follow your passion and talent whether interviewing to become an employee or building a business, and from this to build your brand. This morning, mine came to light causing me to laugh!
Upon the publication of my second book, HIRED! How to Use Sale Techniques to …
How to Monitor Your Reputation and Boost Your Brand Online
alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.
Start off with setting …
Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
Once Upon a Time, a Brand Outlaw
There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …
Authenticity During Your Job Search Pays Off
au•then•tic•i•ty (aw-then-tis-i-tee) –noun: the quality of being authentic; genuineness.
au•the•ntic (aw-then-tic) –adjective: accurate in representation of the facts; trustworthy; reliable
Being authentic comes in many shapes and forms and when applied to the job search. Candidates need to be careful about how authentic they are during the job search, or do they?
Get authentic and…Your Brand Got Cracks? (Three Ways to Tell)
It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …
The Entrepreneur’s LinkedIn Profile
LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.
SummaryThe “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …
The House of 1,000 Mirrors
Long ago in a small village, in a land that was far, far away, there was a place known as the House of 1,000 Mirrors. It was a beautiful and magical place with dozens upon dozens of reflective glasses of all shapes, sizes and varieties.
One day, a happy little dog learned of this wonderful …
Enhance Your Brand Identity by Attending Conferences
While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.
In addition to meeting new people and growing your network, you can also:…
Personal Brands: Anti-Social Media
Apparently, it is impossible to police every member of your company when it comes to stopping rude, disgusting, or ridiculous behavior. I think it’s fair to say that no matter what policies your management establishes, there are some people who remain too depraved or too stupid, or simply have too much time on their hands.…