Category: Reputation Management

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How To RETHINK And Grow Rich

The old ways and the old days will not return.  We live in a new global community fueled by a technology-driven economy and marketplace.  The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…

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Save Your Brand And Dump The Teleprompter

Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.

Yet, for any brand video is …

Brand Yourself AsCareer DevelopmentJob SearchPersonal BrandingPositioningReputation Management

What ‘Angry Birds’ Can Teach You About Getting Hired

PART IV (Become the ‘Yellow Bird’!)

Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …

Career DevelopmentCorporate BrandingEmployer BrandingentrepreneurshipJob SearchPersonal BrandingReputation ManagementSuccess Strategies

Oprah’s Secret To Curing Your Brand’s Bad Mood

Focus on your left toe.  No, not really.

Ever been in a bad mood?  Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days.  Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …

Personal BrandingReputation ManagementSocial Media

Around the World at UCLA

This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation management genius and attended by a full complement of fired-up attendees from around the world. The intellectual endurance athletes hailed from Japan, Germany, Venezuela, the US and beyond.

Personal branding knows no bounds

The group’s …

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Character Donations: The Anonymous Brand

A check was received anonymously for $300 by the American Red Cross.  A $20 donation was made anonymously to help the suffering people in Japan.  A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.

We’ve all heard the expressions “what goes around comes around” and “givers gain.”  If …

Career DevelopmentPersonal BrandingPositioningReputation Management

A Cup of Coffee to Perceived Value

Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.

Now, of course, advertising and branding …