Could Your Personal Brand Survive Hurricane, Fire, or Flood?
What would have happened to your personal brand and business if you were a self-employed professional living in lower Manhattan or coastal New Jersey when Hurricane Sandy struck?
Would your brand and business survive if your computer, iPad, and smartphone were lost or damaged by fire, flood, or hurricane?
After the flood waters receded, would …
Personal Branding Weekly and Clarity in Social Communication
Editor’s Note: Have you ever experienced a low-ball salary offer and wondered what’s the best thing to do to come back from that? Author Skip Freeman, share some helpful tips to do that.
This week we covered that and what makes you valuable; the importance and power of Google AuthorRank (if you …
5 Easy Ways To Make A Great First Impression
What you say is often not nearly as important as how you say it. Most people underestimate the importance of making a positive first impression, while they overestimate their present ability to do so.
When you meet someone for the first time in any setting, your initial goal should be to appear trustworthy, likable, confident, …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…
Build Your Brand Through Developing Your Self-Awareness
A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we …
Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
How To Look Credible Even If You Lack Experience
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: How can I look credible if I’m just getting started in a new field?”
Pete’s Response:
If you have been featured on national TV or have written a best-selling book, you don’t need to worry about being seen …
Are You Branding Your Competencies, Characteristics and Intangibles?
The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial …
Stop Selling Yourself. Start Playing It Cool.
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: I’m in the middle of a job search, and a friend just referred me to someone who works for one of my target companies. Should I include my resume and cover letter when I contact this person?”
Pete’s …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …