Spin Negative Publicity Like Princess Kate
Kate Middleton’s most recent tabloid scandal involved pictures of the princess topless on vacation in France with Prince William. First published in the French magazine Closer, the pictures became an instant sensation. Although Closer was ordered to remove the photos, several other magazines — including the Irish magazine Chi and Irish newspaper Irish Star Daily …
Personal Branding Weekly – Moving from We to Me
Personal Branding Weekly
From working with a career coach to great email etiquette techniques, last week’s Personal Branding Blog posts focused on being authentic, building a brand and even reviewing the political landscape and personal brandings.
Here’s the articles you might have missed:
Cool, Clever Trends Help Personal Branding! by Deborah Shane If I Were…5 Rules of Thumb for Proper E-mail E-tiquette
I’m currently recruiting for several positions, so I’ve been receiving tons of e-mails from job seekers applying for our open jobs. It was while going through these submissions that I got the inspiration for this post. One of the messages I received was a very brief e-mail with a resume attached. The e-mail simply stated …
Five Personal Branding Tips for Musicians
Some of the best and worst personal branding practitioners I know are musicians. The good ones promote the bejeezus out of themselves everywhere and anywhere they can. The bad ones book a gig, post something to Facebook (maybe), send a few posters to the venue, and leave it at that.
Here are five personal branding …
Be Authentic – To a Point
The other day, I was at an event where the speaker was advising attendees about the power of authenticity. During the Q&A, one of the audience members raised her hand and asked about how much authenticity the speaker advised. As the audience member explained, she was just beginning a career as a freelance copywriter, but …
What’s Wrong with Romney’s Personal Brand?
On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”
David Gregory, host of the show, attempted to define Romney’s personal brand:
“Personally, I think …
Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
Personal Branding Weekly and Word of Mouth Follow-Up
This week we covered deadly sins, the curse of the expert, pitfalls to your brand in the waiting room and the “do’s and don’ts” of preserving your brand even when you say good-bye.
If you missed it, here they are in one easy place:
The Parent Dilemma by Jun Loayza Job Search Improvements: Customize Personal…Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …