How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …
The 10 Commandments For Concrete Confidence (Part 1)
Your resume is perfect. Your cover letter is flawless. Your wardrobe would make Coco Chanel or Giorgio Armani jealous. And, guess what?
None of it matters unless you have the confidence to match. The foundation for your personal brand is the way you view yourself. When you have genuine self-confidence, your body language screams, “I’m …
How Does Your Personal Brand Sound?
Like breaking glass accompanied by nails on a chalkboard, this lovely girl at Sephora talked to me while I bought $358 of hope in a jar (actually three jars of faux lifting and smoothing bamboo sap based gunk from Amore Pacific for my face). She was very knowledgeable and enthusiastic, and screeched like tires on …
3 Secrets To Looking More Likeable
It’s NOT “all about who you know.” This overused, inaccurate cliché cheapens the importance of presenting yourself the right way and building genuine relationships.
Here’s the truth: It’s all about who likes you and who respects you.
There is a HUGE difference between knowing someone (or having someone “know” you) and having someone like you …
Be Careful What You Call Yourself
There’s a local tavern in West Los Angeles named Mom’s Bar. Given that we have an extraordinary gastropub in town named Father’s Office, Mom’s fits in as part of the cool, local scene. You can raise a few after work, or pop in later when the trendier crowd arrives and creates a hip club scene.…
5 Tips for Savvy Survival of Office Politics
Over the years, several of my friends or former co-workers have found themselves in a similar situation – they love their jobs but can’t stomach the office politics. It had gotten so bad for some that they left their jobs, which is tough to do in a poor economy, only to find out that the …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
New Rules for Parties Personal Brands
I just threw our annual summer BBQ, and it would have been called the party of the season, if we still referred to entertaining that way. Most of us have stopped using the word entertaining as a verb. In fact, “entertaining” is now passive – and it’s an adjective.
For example, you might refer to …
Personal Branding Weekly – Higher Google Results
EDITOR’S NOTE: This week the Young Entrepreneur Council weighed in on CEOs scavenging social media accounts of job candidates and author, Kristen Fisher, gave some practical tips on how to overcome horrible bosses.
There’s a saying that people don’t quit companies, they quit people (supervisors/managers). How to excel and propel your brand when “managing up” …