Build Your Brand Through Developing Your Self-Awareness
A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we …
Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
How To Look Credible Even If You Lack Experience
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: How can I look credible if I’m just getting started in a new field?”
Pete’s Response:
If you have been featured on national TV or have written a best-selling book, you don’t need to worry about being seen …
Are You Branding Your Competencies, Characteristics and Intangibles?
The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial …
Stop Selling Yourself. Start Playing It Cool.
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: I’m in the middle of a job search, and a friend just referred me to someone who works for one of my target companies. Should I include my resume and cover letter when I contact this person?”
Pete’s …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
The Bain of Obama’s Brand
If everything good about you was eclipsed by someone’s loud voice, if everything you believed was in the shadow of someone else who communicated better – you would be angry. But if anger were the cryponite of your brand – the one thing that if you were, you would never get where you wanted to …
Personal Branding Weekly and Using Twitter’s Recommendation Wall
Personal Branding Weekly
Are you starting to feel the “fall season” settling into your area? Use this as a perfect reminder to update your profiles and review your networking platforms. This past week Glassdoor shared some great tips on how to do that while Oscar and Jeff shared how to deal with mistakes and the …
6 Secrets For A More Powerful LinkedIn Summary
If you are like most LinkedIn members, your LinkedIn summary isn’t very clear or compelling.
In a recent article, I shared a step-by-step process on how to create a powerful LinkedIn headline. Here are 6 secrets for creating a powerful LinkedIn summary:
1. Start smart. Before you write your LinkedIn summary, you need to be …
Mistakes of a Lifetime
We all make mistakes: but not all mistakes are of the same nature, carry the same consequences or hurt ourselves and others to the same degree. And to rub salt in the wound, we might add that there are some mistakes – the mistakes of a lifetime – for which there does not seem to …