Enhance Your Brand with MOOCs
Have you ever wished you had gone to Harvard? Well now you can – by taking a MOOC! MOOC stands for “Massive Open Online Course” and Harvard has partnered with the Massachusetts Institute of Technology to create an online learning environment called edX. These two prestigious universities have joined forces to offer free non-credit courses …
The 3 C’s of Effective Engagement
This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.
These are what I’m calling the Three C’s of Social Engagement.
ContentThe ability to create, …
INFOGRAPHIC: 10 Tips for Telling Your Story with Video
Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.
My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services …
Creative Professionals Need Resumes for Personal Branding, Too
I preach often that creative professionals need to have resumes. Case in point: My latest post over at the Creative Freelancer Blog.
I was thinking about some of the mixed views I’ve heard regarding this, and it really baffles me. Why do creative professionals think they don’t need resumes, or that resumes do not apply …
Do You Have a Résumé or a ‘Job Description’?
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, CAREER STALLED? How to Get Your Career Back in ‘High Gear’ and Land the Job You Deserve─Your Dream Job. Publication is scheduled for early 2013.
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Do’s and Don’ts: The Office Holiday Party
With office holiday parties just around the corner, workers are wrestling with that age-old question: do you let loose at the holiday party, or do you treat it as an extension of a day in the office? Your workplace environment and position within the company will dictate some of that, but one thing is for …
Networking Holiday Style
The holidays are upon us and we are either invited to business functions and social parties or we decide to host a party ourselves. Many people view these events as stressful. Accordingly, some ideas are listed below to help you enjoy the events more fully. And they are designed to help further enhance your personal …
Getting The Most From Recruiters In Your Job Search
As an active job seeker, you’re likely ready and willing to pull out all of your resources to find a job. While working with a recruiter should be one of those tactics to use in your job search, it’s difficult to understand how to best use recruiters to your advantage.
In essence, recruiters work closely …
What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …