What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …
5 Benefits From ‘Taking Leaps With Faith’
We take leaps with faith when we live out our lives, going through our stages, phases and cycles.
How we present ourselves during change, should be an authentic expression of our personality, experience and values. We don’t have to be perfect, just real. The online space has given us an amazing platform and outlet to …
Personal Branding Weekly and Protecting Yourself from Experts
Editor’s Note: I’ve met many wonderful people during some recent personal branding and social media seminars and sessions that I’ve presented at lately. When we visit after my presentation, I find that unearthing your brand is by far the most interesting and most challenging aspect of personal branding for them.
Do you …
A Subtle Way To Look Smart
It’s really easy to look smart.
One of my favorite parts of my work as a keynote speaker is after a presentation when students come up to me to ask a question. I love getting the chance to speak to people individually to help them with their specific challenges.
However, there is one aspect of …
Three Tricks to Get Your Email Opened
We all know that getting over the inbox hurdle can be a challenge. Whether you are trying to land an informational interview, a sales call or a job interview, getting your email opened is the first step to success.
The challenge is that people routinely get dozens – even hundreds – of emails in their …
There’s an App for That: Apps for Job Seekers
These days, there seems to be a mobile app for absolutely everything, and job seekers have not been forgotten. Search “jobs” in the Android or iTunes stores and you can spend hours browsing through the hundreds of apps that have been developed to promote jobs, give advice, and prepare you for the interview.
Below are …
Expand Your Brand on a Busman’s Holiday
Want to expand your personal brand and find a way to pay for some vacation time at the same time?
Try a busman’s holiday.
A busman’s holiday is a vacation where you spend a lot of your time doing the same thing, or at least something similar, to your regular job.
The term is originally …
5 Tips for Increasing Your Odds for Success
Everyone has heard about the Powerball winners from a few days ago. One of the winners let the computer pick random numbers. Which statistically is just as likely to succeed as taking a more measured course by selecting favorite numbers. All in all … Good for them. I hope they do great things with their …
What I Bring to Networking Events and Conferences
What you need to get the most out of your next one-day event.
On the morning of an event – or often, the night before – I’ll prepare a bag of goodies to get maximum benefit.
Here’s what must be in my pack or it will be sorely missed:
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Most events, especially paid …