Beyond Social Media: Three Advanced Branding Ideas
When you start to brand your own name or your business, there are some first steps to take when thinking about branding ideas. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as …
How to Save Face When Things Go Wrong
In my professional life I have found that when one mishap occurs with a client several more will follow. The succeeding chain-of-events tend to be embarrassing and aggravating. Worse yet, we sometimes feel like never showing up for business again. But we all know that won’t work, so what will?
“Be strong” is the slogan …
Preparing for a Layoff, Hostess Style
By now you’ve probably heard about Hostess’ liquidation, as many are mourning over the apparent “death” of their beloved Twinkies and Wonder Bread. Although we may yet see our favorite indestructible snacks find a home with a new company, what will become of Hostess’ workers?
Most of Hostess’ 18,500 employees have lost their jobs, throwing …
How To Buy the Perfect Business Gift
What is a gift supposed to convey? Is it an expression of how you feel about the recipient? Would that be affection? Gratitude? Respect?
Or is a gift meant to convey something about you? Intelligence? Adventure? Humor?
If you are serious about your reputation – what we now call your personal brand, the ideal gift …
Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
3 Things Master Networkers Do
Networking to grow your business, brand or reputation has shifted to another dimension. Don’t fight it, rather, welcome the opportunities networking can yield.
Let’s face it meeting the right people, making quality connections and growing relationships is an art. Not everyone is good at or comfortable with meeting new people, chit chat and socializing in …
Personal Branding Weekly and LinkedIn Word of Mouth
Editor’s Note: Did you see the relevant and helpful posts about your brand at holiday parties? Or, how about the post that you still (and always) need a business card? Do you agree?
From securing a mentor to how to brand yourself when you have years of experience – take a look …
Why Professional Etiquette Is Overrated
Several years ago, I went to a networking event right near Washington, D.C.
One woman in the group introduced herself as an “etiquette expert.” Then, she gave everyone in the room one of her “best tips on how to be professional:”
Make sure your name tag is on the right side of your shirt/jacket and …
Find Your Dream Job? Develop Rare and Valuable Skills!
What does it really mean to find one’s “dream job” or one’s “dream school” or dream anything? I would like to explore this topic for the sake of redefining dreams as they relate to our career choices and to consider how managing our notion of dreams correspond to ones happiness. Dreams are by definition a …
Build Your Brand at the Company Holiday Party
Now that the “Holiday Season” is in full swing, company holiday parties are being planned and invitations sent. These celebrations of holiday cheer are notorious for the stories that are told around the water cooler the next day in the office – drunken co-workers saying and doing embarrassing things.
But these events are not just …