Give The Gifts You Have
If you’re reading this in real time, you’re spending Christmas Day with me. No, not just my blog post. Me.
Perhaps like you, my work shows up more often and in more places than I ever could. Of course, this is largely due to the web, which encourages people to read and share what matters …
Use Your Time Intelligently
Many entrepreneurs have an exciting new idea every week. There are new opportunities everywhere, and entrepreneurs are great at finding them when no one else seems to be looking. Though this can be a great asset, it can also be a detriment.
We’ve all heard the phrase, “You need laser-like focus to succeed”. Though I …
Traditional Principles + New Media Practices = Sales Leadership
Sales leadership is achieved today by a combination of traditional principles and new practices. You can’t be successful today unless you use and incorporate the best of both and mold both into your personal sales strategy.
I spent 20+ years as a broadcast radio sales leader, when the primary media was traditional media. We cold …
Personal Branding Weekly and Visible Word of Mouth
Editor’s Note: Thank you to Oscar Del Santo for his tremendous contribution as a weekly columnist here at the Personal Branding Blog. In addition to wonderful insights on personal branding, Oscar delivered a unique perspective on personal branding in another culture and being able to express that across country lines. Oscar was …
How Being Paranoid Can Make You 100% Confident
Would you like to be able to walk into any interview or important meeting and be 100% confident? If you answered “YES” to that question, this article is written for you…
As a senior in college, I interviewed for a job opening with a Fortune 100 company. At the time, they were the only employer …
Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
A Good Workout: Your Key to Success at Work!
We’ve all heard the catch phrase, “get a competitive edge at work” but what about KEEPING your competitive edge once you have a job! One of the best ways to stay competitive is to maintain your energy level so you can meet the challenges at work. I suggest to anyone who feels overwhelmed by their …
Want to Relocate? Six Tips for Getting Noticed
If you’re looking for a position in a different geographic area than where you live, it can be difficult to get your resume noticed. Naturally, employers prefer to hire local – it costs less and it’s easier to coordinate interviews.There are ways for you to increase your chances of getting that job across the country. …
Personal Branding for Voice Actors
Voice acting is such a specialized niche that it’s hard to stand out in the field. Not because there are so many, but because the field is so small and most of the people are already connected. It’s a tough racket to break into.
But that doesn’t mean you shouldn’t try. If you’re an …
Learning to Ask Questions Like a Contrarian
Looking for the other side of the story may not always be easy or fashionable. However, sometimes looking for the other side of the story can lead to breakthroughs and insights that may have otherwise been overlooked. Taking a look at the opposite side of something is one aspect of taking a contrarian point of …