How Objective Statements Affect Your Personal Brand
I get asked this question at least once a week – “What do you think about objective statements?”
What I think isn’t important. What the reader of your resume thinks … that’s what’s critical.
Objective statements became a standard part of traditional resumes when there were candidate shortages. When there were candidate shortages, it was …
6 Fundamentals Helped Me Celebrate 6 Years
After 20+ years in corporate America, I voluntarily left in 2006 and actualized a dream I had been thinking about for many years in early 2007. On February 6 2007, I launched my own business education consultancy, training and content management company, originally called Train With Shane, that 2 years ago became DeborahShane.com.
I celebrate …
Personal Branding Weekly and Using Your Status
Editor’s Note: This week we welcome a new contributor to the Personal Branding Author team.
Henrieta Riesco joins the Perosnal Branding Blog and is founder of Intentional Career. As a Career Coach, she collaborates with students and professionals on creating a fulfilling career. Her brand-building journey took her from being a teacher …
Why Looks Matter
Looks matter. If someone tells you that looks don’t matter, he’s wrong.
You don’t need to look like Brad Pitt or Beyonce to be successful, but you do have to put your best foot forward at all times. You tell the world what to think of you based on how you present yourself.
Your family …
Branding Yourself as the Applicant Everyone Wants
The more job offers you have, the more control you have over your career path and the more flexibility you have when it comes to salary negotiation. The best way for any job seeker to acquire this leverage is through branding themselves as “the job applicant that every company wants to hire.”
Knowing what the …
4 Ways Using Your Review Improves Your Brand
At this time of year, many companies are undergoing their annual performance review processes. While the value of performance reviews, as we’ve come to know them, can be debated, a review presents the perfect opportunity for you to enhance your brand with your boss, and with the company.
Dress Up – I used to manage …
The International Crisis of Lance Armstrong’s Brand
In my post last week I shared 4 personal brand attributes that transcend cultures with examples of globally famous people who in my opinion epitomize these attributes. This week I want to focus on one personal brand in particular, Lance Armstrong, and why I feel his recent confession to years of lying actually did far …
5 Things The Super Bowl Can Teach Us Preparation
The recent Super Bowl provided some insight into the thinking that goes into a successful effort to put on an event that will be watched by an estimated 108 million people. These same tips can be applied to things we do in our every days lives too.
You might be wondering … Why did I …
Your Branding – Super Bowl or Super Bust?
This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.
Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …
Lights, Camera, ACTION! Video Job Interviews Moving into Mainstream
Is a video job interview in your future? If you’re competing—or will be competing—for one of the higher-end positions available today in major companies, the answer is quite probably “yes,” and you can expect to encounter one of these types of interviews sooner rather than later. So, if your professional brand/image is not currently “shining,” …