4 Ways Using Your Review Improves Your Brand

  • 1 min read

At this time of year, many companies are undergoing their annual performance review processes. While the value of performance reviews, as we’ve come to know them, can be debated, a review presents the perfect opportunity for you to enhance your brand with your boss, and with the company.

Dress Up – I used to manage someone who always dressed up for his performance reviews.  At first I thought it was funny, and said to him “you don’t need to dress up for this!”  He replied that he really valued his review and felt it was a good time to put his best foot forward. Dressing up is a great way to show your boss that you take the meeting seriously and value the time.

Be Open to Feedback – Go in to your review expecting that your boss has some constructive feedback for you. Don’t be defensive and start making excuses for things you need to work on. Even if you don’t agree, it won’t do your reputation any good to get into a debate.

Share Your Goals – Your annual review is a perfect opportunity for you to think and talk bigger picture. Let your boss know how you would like to grow over the next year. Maybe there are special projects you’d like to get involved with, take this chance to show your boss that you’re thinking about the future and how you can make a bigger impact at the company.

Give Thanks – Show appreciation to your boss for taking the time to have this kind of meeting with you.  Good bosses put a lot of effort into reviews – writing comments, ratings, and preparing for the conversation. Giving thanks will show your boss that you value their opinion and appreciate their time.

In the fast-paced world at which we all move, the opportunity to have a dedicated discussion with our boss about our own performance is rare. Take advantage of this opportunity, put your best foot forward and build that brand of yours!

Picture of Michael Spinale

Michael Spinale

Mike Spinale is a corporate Human Resources leader at a healthcare information technology company located outside of Boston, Massachusetts and is an adjunct professor at Southern New Hampshire University. He has over eight years of experience in HR and management including career counseling, recruitment, staffing, employment branding, and talent management.  Mike has dedicated his HR career to modern views on the field – HR is not about the personnel files – it’s about bringing on the best talent, ensuring they’re in the right seat, and keeping them motivated and growing in their careers. In addition, Mike is the author of the CareerSpin blog where he offers advice and opinion on job search, personal & employment branding, recruiting, and HR. Mike is a certified Professional in Human Resources (PHR) and holds a Master of Business Administration degree from Babson College. He is also a board member of the Metro-North Regional Employment Board, a board which sets workforce development policy for Boston’s Metro-North region, and an active member of the Society for Human Resource Management and the Northeast Human Resources Association.

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