2 Social Media Tactics for Managing Your Career
What social media tactics do you use when managing your career?
Let’s get strategic! When managing your career on social media you are primarily looking for visibility, but with whom?
Tactic #1 – Identify key individualsTypically, there are three kinds of people who you want to be visible to:
Those who can hire you.…6 Places to Keyword Optimize Your LinkedIn Profile
Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …
Three Personal Branding Secrets for Academics
People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.
But that doesn’t mean …
Can Instagram Be a Branding Tool for Your Business?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email …
Easy to Imagine, Hard to Achieve
I saw a picture of someone “Hanging 10” on a surfboard today and it got me thinking. Thinking about how fun that would be to do. Also realizing how hard it is to actually do it.
I’ve been surfing since I was a kid and I know how hard it is to hang 5, let …
10 Ways to Measure the Success of Your Branding Efforts
How do you measure whether your branding efforts are working or not? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps …
Job Seeker “Employment Date Codes”
I like milk. For my entire life I have purchased it based upon the date code on the carton. The assumption is that the later the date code, the fresher the milk. You have date codes, too. Few people talk about them, but they can have major effects on your employability. Let me explain what …
How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
How to Overcome Obstacles As You Advance Forward
The entrepreneurial mindset is known as one that embraces change, as well as learning how to incorporate change into one’s life. Those who fall into this category, many times, have difficulty relating with others who do not embrace this philosophy. Generally speaking, change frightens most people. Consequently, most people will not be your supportive friend.…
Why You’re Nobody’s Hero. Yet.
In Sunday’s Los Angeles Times, real estate entrepreneur Bruce Norris inadvertently describes two heroic moments. He describes them respectively, as 1) a harrowing lesson and 2) his worst mistake. How’s that for putting you on the edge of your seat?
Now that he’s got our attention, let’s go with number one. What was his harrowing …