Find and Establish a Relationship With Your Social Influencers
A business cannot thrive without customers and customers cannot come to your business unless they know about it.
Without connections, you lack the social network to establish your net worth and social proof. [tweet this]
This is where marketing comes in, and word of mouth is one of the best ways to market a business …
How to Get Your Recruiter to Love You
Job seekers and recruiters may have a love/hate relationship but if it’s handled right, it can be fruitful for both sides.
Entry level job candidates may not find using a recruiter that successful, but for more senior level people it can mean the difference between landing a dream job and an OK one. That’s not …
Keeping Your Job Search Confidential
Staying in a job too long can retard your career, depress your income, and diminish your brand. Surveys conducted over the past five years have indicated that over half of all employed workers are not satisfied with their current jobs. Why don’t such people just go out and look for a better job? One major …
Building Your Personal Brand When Things Go Wrong
Corporate and personal brand building is easy on sunny days when everything is proceeding on schedule.
This is true, whether you’re an employee, a self-employed professional, or a huge corporation–like one of the largest airlines in the world.
The real test of a brand’s commitment to brand building customer service is when everything goes wrong…like …
Communication Lessons from the Field
What are you really saying?
New on the job, Alberta was asked to attend corporate sales training by her Manager. Eager to learn more about sales, Alberta anticipated that after class was over, she would witness an immediate improvement in her sales effort.
Alberta conveyed after the fact that she learned many lessons on how …
While in Transition You Must Stay Informed
Your status while in transition is that of a consultant, especially when you’re interviewing for a job. The would-be employer needs you because you might be able to solve certain company problems. To prove that you can, you must stay on top of things and demonstrate that you’re knowledgeable about the employer’s industry in general, …
5 Soft Skills to Emphasize in Your Brand
In job search materials like a resume and cover letter, we tend to focus a lot of our attention on including the hard skills listed in the job description. We want to prove we can do the job, so we focus on the hard skills more than anything else. The problem with this logic is …
Why Women Falter In the Face of Opportunity
PriceWaterhouseCoopers’ chairman and senior partner Bob Moritz was sent to Japan, after a slow start in his career at the firm. It was about six years into his tenure, and he really did not want to go. When he arrived, he had a difficult time even trying to fit in with his Japanese colleagues. Everything …
Will a Technology Fast Make You More Productive?
Many of us eat, sleep, and breathe technology. I’m no different, in fact, it’s my job to know the newest happenings in mobile and social media technology and then relate the practical applications to everyday busy professionals. However, while technology, used strategically, should make us more efficient, the overuse of technology makes us less effective. …
Control Your Future
Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you. – Jim Rohn
I love the last line of this quote, we should not leave our future …