Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
Tell People You’re Job Hunting Without Seeming Desperate
You’re on the search for a new job, and you know the best path to your next one is to reach out to your network to see if they can help. But how can you tell people you’re looking for a new job or a career change without seeming desperate? Here are a few do’s …
There is No Such Thing as Luck
We’ve all said it and thought it. That person is SO LUCKY!
However, the reality is… There is no luck. Perhaps the author Robert Heinlein said it best in his book Time Enough for Love
There is no such thing as luck. There is only adequate or inadequate preparation to cope with a statistical universe.…
The Power of Focus – Choose the Reality that Serves
“Reality is reality, there is no point to sugar coat it “– a friend of mine uttered with a great sigh! I agree and there is more. It reminded me of the story of a young woman, Irene, who didn’t try to sugar coat a gloom “reality”. Instead she chose to focus on another reality …
Your Own Personal Brand No Fly Zone
“There are times when the best appointment you keep is with yourself.” [tweet this]
There are many times, especially as we start the week, that we run around trying to take care of so many “conditions” that we ourselves have implemented. We might have the standard that all phone calls get answered in two hours …
Parents Beware: Branding Beyond Home Life
As a writer, I’ve built some of my own brand reputation on the fact that I am a “mommy blogger.” I love being part of this community – most of the time. When I’m bidding on a new writing project, however, I often don’t list the link to my parenting blog. Since I do not …
Who’s “Directing” Your Career?
Shakespeare is famous for penning “All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts”. How can we relate this metaphor to your employment and future career? Let me give it a shot….
The traditional and …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …
Leading with Questions Increases Sales
Early in my career, there was no sales training and I had never sold prior to my first job. Additionally, I knew nothing about the copiers I was hired to sell and was given the silent treatment because management figured I would fail anyway.
What they didn’t know is that failure isn’t in my vocabulary. …
Negotiate the Job Offer to Win
You wanted this job so bad, and finally the offer arrived. The adrenaline is flowing freely, and you feel like sharing the good news with the entire world—certainly with those who contributed to your win. But is this job a really good deal? Could you have gotten a better deal if you only knew how?…