Personal Branding Interview: Michael Roberto
Today, I spoke with Michael Roberto, who is a professor of management at Bryant University and author of the Know What You Don’t Know. In this interview Michael talks to us about solving problems and how companies can solve problems before they even occur in the future. He also touches upon the reason why companies …
Personal Branding Interview: Brian Clark
Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog. Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview. He talks about the common mistakes people make when writing and commenting on blog posts, the most important …
Personal Branding Interview: Scott Kirsner
Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age. In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century. He also talks …
Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …
Personal Branding Interview: Randall Jones
Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …
5 Things I’ve Learned From Making Me 2.0 a Bestseller
As you already know, I launched my first book, Me 2.0: Build a Powerful Brand to Achieve Career Success, last Tuesday. Aside from this major book launch that was over two years in the making, even before I knew I was going to write the book, there were a lot of others things going on. …
Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
How to Measure Your Personal Brand
Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.
Don’t believe me? See for yourself.How do you measure your personal brand on twitter? Through …
LeBron James – The Man with the Billion Dollar Personal Branding Plan
I don’t know if you had the chance to see the 60 Minutes piece on LeBron James last week? I did and I was extremely impressed with what I heard. I love sports and I love business. And while the creation of sports icons is not new, taking on the role of Chief Brand Manager …
Personal Branding Interview: Eric Kuhn
Today, I spoke with Eric Kuhn, who is a new media consultant and journalist. His current client roster includes both CBS News and the NBA and he also blogs for The Huffington Post. In this interview, Eric walks us through how he’s been so successful at a young age, the opportunities available in the media …