Category: People

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Success Story: Build Your Personal Brand to Land Major Clients

From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list.  The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …

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Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

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Personal Branding that Can Work for Anyone

Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.

The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …

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Personal Branding Interview: Peter Mortensen

Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care.  In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty.  He also mentions the benefits of empathy at a company, how companies can brand …

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Personal Branding Video | Gary Vaynerchuk

I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …

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Personal Branding Interview: Bob Jennings

Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox.  Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future.  In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …

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Personal Branding Interview: Gaylan Nielson

Today, I spoke to Gaylan Nielson, who is the co-author of FAKE WORK and the CEO of The Work Itself Group, Inc.  In this interview, Gaylan explains what “Fake Work” is, why it exists, how companies can avoid it and then shares some examples.  This information is important for companies and people who are looking …