How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …
Win in Business like the Golden State Warriors
I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …
Creating a YouTube Channel for Your Personal Brand
While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube. Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …
How to Craft Job Search Emails That Get Read
AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …
Want to Get Ahead? Go on Vacation!
Feel always behind and that you’ll never get ahead? Do you wonder if all these delayed tasks, missed meetings and unkempt desk are negatively affecting your personal brand?
Yes, they are.
Being unproductive or giving the impression on being ineffective taints you in a negative light that will have lasting effects.
If you’ve missed a …
Graduating from Promoter to Music Executive with Milan Ackerman
This week I got the chance to sit down with Milan Ackerman, VP of 36Brickhouse. Their client roster includes Waka Flocka Flame, Southside, Azizi Gibson, Our Neon Dreams, and Ben G. Milan has been a driving force in expanding his clients music into new verticals outside of entertainment. During the course of the interview we …
7 Tools from Google to Boost Your Brand
Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.
7…David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …
7 Ways to Enhance Your Personal Brand’s Video Presence
Visual content has quickly become the center of attention in marketing, with micromedia often stealing the spotlight thanks to platforms such as Vine, Instagram and Pinterest. At this point, incorporating the same kind of media into your own content strategy is downright essential. This doesn’t just include images, however. Videos are just as important – …
Preserving Your Personal Brand when Dealing with Negative Reviews
For a small business working hard to an entrepreneur trying to strike out on their own, your personal and professional reviews can make or break you. A good reputation is invaluable. A lot of consumers today use online resources to find reviews of products and services before making a purchase decision. A bad review on …