Branding by Association is the Single Most Powerful Idea in Personal Branding
When Katie Konrath, our Sunday Personal Branding blogger, wrote about being connected to important people can build your brand, I smiled. Possibly without knowing, she had touched on what I believe as the single most powerful and effective way to become more successful. I actually wanted to write a post about this a long time …
How to Avoid the 11 Biggest Mistakes of First-Time Authors
Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.
Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …
7 Signs That You Are Now An Expert And Can Call Yourself One
As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs.
Back storyIf you look at the byline of this article, it reads “Jacob Share, a job search expert, is the creator of JobMob…”
It wasn’t always that way.…
Personal Branding Interview: Jeremy Schoemaker
Today, I spoke to Jeremy Shoemaker, who has successfully branded himself as “Shoemoney” across the web. He is an internet entrepreneur by trade, as well as a speaker and top blogger. In this interview, Jeremy talks to use about how he’s branded himself, some of the tricks he’s used to stand out, why he’s succeeded …
The Five Laws of Being an Interesting Brand
The strategies and channels we’ve been using are becoming weapons of mass destruction and tools of great opportunity. We’ve seen brands, such as United Airlines, tarnished when a single person produces a YouTube video after a bad customer service experience. We’ve seen other brands succeed, such as Susan Boyle’s viral bonanza on the internet and …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
8 Ideas to Turn Your Successful Blog into a Book
If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without …