Category: Marketing

Brand MysteryMarketingPositioningSEO

Is a Great Domain Name an Instant Brand?

We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.

But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.

Most are “never was.”  As in, they sit today …

Career DevelopmentMarketingNetworkingPersonal Branding

Social Networking Late Arrivals are Costly and Not Fashionable

Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …

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Book Marketing Is Also Personal Brand Building

Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.

How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.

Book titles are just the first step

For years, I’ve talked about power …

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Lessons in Personal Branding from Jamie Oliver

Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.

The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.

A casual exploration …

Career DevelopmentMarketingNetworkingPersonal BrandingPositioningReputation ManagementSocial Media

9 Ways To Command Your Schedule Socially

Small business owners usually don’t have time for social media. They are often notoriously busy and are popular for putting on multiple hats, long work hours and juggling several responsibilities. And this is the reason why business owners should invest more in social media- to help them gain more time for important things and for …

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Mark Twain’s Advice for Authors Writing Brand-Building Books

Early this week, I discovered a quote by Mark Twain that offers advice and perspective for those who want to write a book to build your personal brand.

Mark Twain’s quote addresses the reason many entrepreneurs fail to accomplish big goals–like writing a book; they have great ideas, but fail to take action.

Why many…
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Brand Yourself AsCareer DevelopmenteBrandMarketingPersonal BrandingPositioningReputation Management

Easy Steps On Linking Your Powerful Personal Brand

Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …