Category: Marketing

Brand Yourself AsCareer DevelopmententrepreneurshipMarketingPersonal BrandingPodcastsReputation Management

Create Your Personal Brand…then Be It!

I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.

One thing I …

MarketingPersonal BrandingReputation ManagementSocial Media

Fact Checking for Your Personal Brand

Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …

ArticlesBrand Yourself AsCareer DevelopmententrepreneurshipMarketingNetworkingPersonal BrandingReputation ManagementSocial Media

Personal Branding for Training Professionals

How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.

You don’t. Share everything. Share it all.

For some people, this is …