Category: entrepreneurship

Career DevelopmentEducationentrepreneurshipJob SearchPersonal BrandingReputation ManagementSuccess Strategies

The Greatest Asset of Any Brand

The greatest asset of any brand: strategically anticipating and predicting the future

What television shows will Americans want to watch in the coming years?  What kind of fashions will people want to be wearing 3 to 5 years from now?  What kind of apps and capabilities will entice consumers to purchase Smart phones in the …

Brand Yourself AsentrepreneurshipPersonal BrandingPositioningSocial Media

What Does Your Email Signature Say About Your Brand?

This article will be discussing the email signature on a personal account – not a corporate email signature. The reason is, for an entrepreneur, as previously discussed, needs to maintain their own separate brand.

Communicating your brand

Here is how I view each item from a personal branding standpoint when I see them in the …

Book ReviewsentrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Michael Simmons

Today, I spoke to Michael Simmons, who is a young, serial, award-winning entrepreneur, bestselling author of The Student Success Manifesto, and national keynote speaker to over 40,000 individuals. In this interview, Michael talks about how he started his business and how you can start your own business, at any age.

What gave you the idea…
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7 Steps to Better Writing for Business & Branding Success

The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.

These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …

Career DevelopmentEmployer BrandingentrepreneurshipJob SearchPersonal BrandingSuccess Strategies

Brand Yourself an Entrepreneur

2011 will be a turning point for many, if not most, Americans.  The realization that companies, businesses, corporations, organizations, and yes, even local, state, and federal governments will no longer assure jobs and take care of employees will finally be realized.

Yes, many unemployed and underemployed people will need to create their own jobs by …

Career DevelopmententrepreneurshipPersonal Branding

Personal Branding and Intrapreneurship: A Match Made in Heaven?

Have you ever thought of being an intrapreneur? And no, I don’t mean entrepreneur – but they’re close.

While an entrepreneur ventures out on their own to pursue an idea, an intrapreneur does this within the organization where they already work. It could be creating a new product, coming up with an innovative idea, or …

Book ReviewsCorporate BrandingeBrandentrepreneurshipInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: David Siteman Garland

Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …

Book ReviewsCareer DevelopmententrepreneurshipInterviewNetworkingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Scott Gerber

Today, I spoke to Scott Gerber, who is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. He is the founder and CEO of Gerber Enterprises, and the author of the book, Never Get a “Real” Job. In this interview, Scott explains why people can learn …