Category: entrepreneurship

entrepreneurshipMarketingPersonal BrandingSuccess Strategies

Focus on Benefits and Buyer Motivation to Make Sales

One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …

Career DevelopmententrepreneurshipPersonal BrandingReputation Management

How to Become an Ideal Workplace?

In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …

ArticlesCareer DevelopmententrepreneurshipPersonal Branding

Personal Branding Weekly – Do You Know Who to Connect With?

As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …