Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
Personal Branding Adds New Angst to Getting Married
It’s that time of year again. Spring is in the air and the wedding invites are in the mailbox. And, I don’t know about you, but my friends are dropping like flies.
All this wedding mania has made me think though: how does getting married affect your personal brand.
Right now, there are a lot …
How To Create Your Personal Brand — Part 2
My post last Saturday explored how you can begin creating your personal brand through having a few great brainstorm sessions and then organizing your thoughts by creating a web. This week’s post will show you how to take the first steps into spreading your personal brand online through creating your own blog.
Get out of…Me 2.0 is Officially Out Today – Purchase Your Copy Now!
Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites. You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …
Road to Me 2.0: Free 52 Page Complete Blogging Guide!
As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value. I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …
10 Ways to Brand Yourself with AllTop
Guy Kawasaki’s AllTop RSS feed aggregator continues to grow in popularity. Let’s take a look at how you can leverage AllTop’s popularity for your personal brand.
If you’re on social media, are you on AllTop?You should be. AllTop has pages that are dedicated to member feeds on social media such as Twitter, Squidoo, Etsy …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
You Don’t Need to be an Expert to Build Your Personal Brand
According to my blog archives, I have been blogging for exactly 1 year. For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.
Looking back, there are a lot of things that I feel I could have done better. …