Behind the Magazine: How Was Issue 3 Created?
In this video, I explain the process by which the 3rd issue of Personal Branding Magazine was created. Developing the magazine takes at least three months, including project management with author submissions/deadlines, getting the cover shot approved, as well as setting up the interviews, finalizing sponsors, taking all the content and mending it together and …
Laid Back Friday 1/25/08: Brand Mystery 8, a Song and a Question
The best part about Friday’s is that after work or your last class, you have the whole weekend to have fun and rejuvenate. Here at Personal Branding Blog, I am now offering you relief from a long week reading countless entires on self-branding, amongst other blogs and news sources. In order to make Friday’s as …
Should YOU Go Back to School After Graduating College?
Here is a conversation that I had with Ryan Healy about the need for attending graduate schools.
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Me: I really should go back to school…are you going to?
Ryan: Not a chance. I just don’t think the investment is worth it. It’s so much easier to learn by doing.
Me: But what if it’s …
The Future of Your Searchable Brand – With or Without Google?
The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …
Follow Ted Demopoulos’ Tracks to an Effective Internet Presence
When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.…
Your Personal Marketing Plan – Part 5 of 5
Today the “Your Personal Marketing Plan” post series comes to an end. This is a great way to kickoff the week and I have ton’s of other content to share with you that’s currently in the pipeline. If you’d like to go back to any post in this series, I’ve listed the 4 other sections …
Your Personal Marketing Plan Strategy – Part 4 of 5
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – Researching what the market is for your brand, with both primary and secondary research and quantitative and qualitative measurements.…
Your Personal Marketing Plan – Competition
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – Researching what the market is for your brand, with both primary and secondary research and quantitative and qualitative measurements.…
Your Personal Marketing Plan – Part 2 of 5
If you’re new to this blog or post series, please read the first entry. Part 1 focused on your situational analysis and contained your mission, vision, projected annual compensation and your personal life cycle. It’s really the first step into realizing your brand and now I’m going to teach you about the second part called …
Steve Jobs Macworld 2008 Keynote [podcast]
[googlevideo=http://video.google.com/videoplay?docid=2579370891534637752]
New technology powers our personal brands. Today was Macworld, which is Apple Computers biggest event. Steve Jobs, one of the most well respected brands in technology, gave a keynote about the many innovations that Apple has done for 2008. As our brands move from reality to the internet and now mobile, this technology will …