Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
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Boston College Student’s Get a Lesson in Personal Branding

I feel that personal branding should be the heartbeat of higher education. The logic here is that the sooner you discover your personal brand, the more risks you can take, as well as the easier it is to carve our your career path.

Today I spoke at Boston College to some freshman and seniors who …

eBrandLifestyle & Habit BuildingRelationship Networking

Coining and Defining the Term “eBrand” (Personal Branding Online)

If you’ve been reading this blog, then you can probably grasp that my experience and content is skewed to online personal branding.  I could say “brand yourself online” or “establish your brand online,” but in actuality, what you are really doing is creating an online persona that mimics who you are in “real life.”  So …

authors cornerPositioningRecruitment & Job SearchRelationship NetworkingReputation ManagementSEO

Authors Corner: When Brand Name’s Go Wrong

Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.

From elementary school, …

Relationship Networkinggen-y

Gen-Y is Adopting Personal Branding from their Parents

Today I felt like playing Sherlock Holmes to discover new trends I was seeing with online personal branding. Robert Scoble is everyone’s favorite and notorious “geek ” blogger, who writes content about technology and will soon be directing his own podcast show on FastCompany.tv. Millions of people venture to his Scobleizer blog everyday awaiting one …

Brand Identity & Self-DiscoveryBrand Yourself AsInterviewRelationship Networking

Brand Yourself as a Movie Director: An Interview with Tom Clifford

This is part of my series of posts called “Brand Yourself As.” Today, I decided to interview Tom Clifford, who directs corporate videos. As you can see to stage right, there is a picture of Tom in his director’s uniform (notice the hat). If you have an angle or a unique personal brand, please email …