Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
Communication & NetworkingMiscRelationship NetworkingReputation Management

So You Want People to Read Your Email? A Lesson in Email Branding

I receive a lot of spam mail, as well as email messages from those who are clueless about personal branding. The strange thing is that I get more spam on this blog than my email. I just read “Akismet has protected your site from 36,927 spam comments.” Isn’t that just absurd? Don’t people know that …

Brand Identity & Self-DiscoveryRelationship NetworkingReputation ManagementSEO

The Internet Holds Your Personal Brands’ Permanent Record

Your brand cannot hide from Google (The Cover Story of Personal Branding Magazine last month). Every move you make online is kept in search engines and the only one’s that can be removed are those that you create yourself. Your blog, website, LinkedIn profile, Facebook profile, Twitter profile, Ning profile and a few others that …

Lifestyle & Habit BuildingNews & AnalysisRecruitment & Job SearchRelationship Networking

Research Report: Top 25 Most Wanted Personal Brands of 2008

I’ve spoken about how there is an economic recession and how there were 70,000 job cuts in January, which is the most since March of 2003. Well, I have good news for the personal brands that are in demand by companies.

Jobfox has released their “Top 25 Most Wanted U.S. Professions” listing, and was nice …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit BuildingRelationship Networking

Weekend Reading: Getting from College to Career by Lindsey Pollak

As I say, the time when you should be paying the most attention to your personal brand is in college. During college you are given the most amount of choices and the highest degree of education before you enter “the real world.” Choices, such as what major and minor you want to enlist in, as …

eBrandRelationship Networking

The Branding Galaxy: Product, Corporate, eBrand, Professional, Personal, Social, and Employment

Brands were originally developed as labels of ownership: name, term, design, symbol (Wikipedia). Branding is the art of developing brands, which sounds simple, but if you have noticed, it’s evolved quite a bit this century. No longer are we just concerned about product brands, which are items we purchase either for need or luxury. Corporate …

DatingLifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

The Fine Line Between Saving Face and Authenticity for Your Personal Brand

Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …

Brand Identity & Self-DiscoverymagazineNews & AnalysisRelationship Networking

Call for Submissions for Personal Branding Magazine Issue 4: Due March 15th

Hurry up! I’m only accepting submissions for Personal Branding Magazine Issue 4 from now till March 15th. For this issue, I’m only accepting a total of 10 articles from outside sources. The other 12 will be content produced by our regular columnists. Due to the high volume of articles I receive, not every article will …