Artificial and Natural Personal Brand Promotion for Total Exposure
So you’ve run into the problem that your blog doesn’t have enough traffic and you have a lack of visibility. You have also decided that your theory of “if I build it they will come” is just a myth. You consider shouting, but no one hears you. Believe it or not, the majority of people …
Boston University Students Open Their Eyes To a Brand You World
Yesterday I presented to students at Boston University. Most of the concepts and thoughts I mentioned during my talk where reflected in my previous presentation at the University of Massachusetts last week. The difference this time is that I decided to focus is more on the marketing and career development aspects of personal branding, while …
Schawbel Report: The Current State of Personal Branding Worldwide [March 2008]
David Sifry, who is the founder of Technorati, used to always make a “State of the Blogosphere” report. These reports would analyze the amount of blogs being tracked on Technorati (a blog search and ranking system) and other metrics, including how many posts per minute. Relative to when he last did on in April 2007, …
Today is the Personal Branding Blog’s 1 Year Anniversary
Typically I cannot allocate the time to post twice in a single day. I do commit to 5 posts a week; Monday through Friday. I even follow through when I’m on vacation, which certain people question. Anyways, today is the official 1 year anniversary for the Personal Branding Blog, which means it was this exact …
An Interview with Marketing Entrepreneur Ian Sanders
When it comes to the internet, you really never know where you will meet and connect with others. As a Tom Peters supporter, I tend to review and comment on his blog from time to time. Through comments on a single post, I met media and marketing entrepreneur, Ian Sanders, who insisted I receive his …
UMass Students Are Sucked Into the World of Personal Branding
Yesterday I had the opportunity to speak to an entire group at The University of Massachusetts (Dartmouth). The class had little to no knowledge about personal branding, social media or how to manage their careers. I was actually very surprised when I asked them to raise their hands if they were on Facebook or …
Brand Mystery 10 – Name that Personal Brand and Win!
I’ve been doing a lot of lengthy and analytical posts recently, so today I felt like switching it up. I’ve gotten a lot of email asking for me to bring back “Brand Mystery,” which is a game where you guess who the personal brand is and receive a link on the following game in the …
Soon Your Brand Will Be Consumed by The Digital Universe
Typically I don’t promote my work at EMC on this blog, but today we are announcing an update to the Digital Universe Study from last year. I was able to attach many social media components to it, such as the social media press release to your right and the YouTube podcast towards the bottom of …
Do Loyal Employees Exist Anymore?
No doubt the biggest challenge we have as a personal branding community is organizations feeling that we aren’t loyal. This is especially true for the stereotypical gen-y employee. From the human resources perspective, they want to hire loyal employees because they can add more value to the organization of the duration of their stay. By …
Video Your Brand: The “I Feel Like I Already Know You” Effect
I think books are amazing, but it’s the personal brand who authors it that matters the most. Before picking up a book and reading it, do you really know the author? I bet more than half the time you have never experienced the author in reality. You may have searched their name in Google, found …