Personal Brand Stereotypes #8: Choose Your Major Wisely
The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply to that …
Personal Brand Stereotypes #7: A Nice Car Means You’re Successful
After dealing with ageism, I wanted to talk about social classes and how they are perceived by what they wear or what product brands they are attached to. James Bond drives an Aston Martin in many of his films, which includes the DB5 classic car and the Vanguish. You can’t tell me that those wouldn’t …
Forbes, Reuters, Hoovers, and Guy Kawasaki Endorse Personal Branding Blog
I quickly wanted to share a few achievements I’ve had recently concerning this blog. Every time I post here, the blog will magically be syndicated across some very high profile and credible media websites. This is great for anyone I write about, as well as the magazine, TV show, awards and everything else I do …
Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger
I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to no control over …
Personal Brand Stereotypes #5: Only Punks Wear Mohawks
As we continue with the many personal brand stereotypes that plague our culture, I hope you’re being more observant as to people who are wearing pink shirts or glasses and are more understanding of their situation. No one wants to be made fun of or laughed at because of what they wear. People have the …
Personal Brand Stereotypes #4: The Hippie Phenomenon
I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded …
Purchase Your Domain Name To Secure Your Personal Brand
Get Your Domain Name or Lose
I tell people all the time to purchase theirname.com, but few still take the initiative. You need to secure your eBrand these days or it will come back to bite you. There are billions of people in this world and many share the same name (John Smith, etc). This …
Personal Brand Stereotypes #3: The Curse of the Pink Shirt
For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt. Of course women can freely wear pink shirts, but …
Personal Brand Stereotypes #2: Glasses Make You Look Smart
The previous post in the personal brand stereotypes series examined why tall people are perceived as beingm basketball players, even when most don’t play sports. I also touched on how height may be a factor when confronting the opposite sex and why girls go for taller male counterparts. Today, I examine how wearing eyeglasses makes …
Personal Brand Stereotypes #1: Tall People Are Basketball Players
This is the first post in a series of posts examining the many stereotypes our brands encounter due to our appearance. Today, I examine the “since you are tall you must play basketball” stereotype that some of us are a victim of.
Don’t even deny it for a second. I will even admit to asking …