Success Story: Laid Off Worker Is Hired Leveraging His Personal Brand
I’ve written 267 posts on personal branding in just over a year and today I have yet another reason not to stop (don’t worry this blog will last till I die). I’ve started to get more and more emails telling me how my advice has helped others succeed. Bob Tarne emailed me last week to …
Introducing the New Bonnie and Clyde for Careers
As you all probably know already, I’m highly connected on the career front. Recently, I crossed paths with the Bonnie and Clyde of the career world. Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression. Back then, they were publicity superstars, appearing just about everywhere. J.T. O’Donnell and Dale Dauten, may …
Are YOU Ready to Escape From Corporate America?
Pamela Skillings is an author, journalist, blogger and entrepreneur who spent twelve years working as a marketing executive for major New York companies. In 2004, she realized that corporate life wasn’t working for her anymore. By 2005, she left the world of steady paychecks and free office supplies to launch her own company. She met …
The Theory of eBrand Attraction
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Out of everything I’ve learning on my personal branding journey, the Theory of eBrand Attraction is one of the most significant. I say this because the whole idea of eBranding is to expose exactly who you are, in a very authentic way, to the world. When this occurs, there are those that are attracted …
A CMO’s Guide to Brand Management through Social Media
Here is my TheLadders.com column for this month:
In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is …
Build Credibility For Your Personal Brand With Endorsements
Today I want to talk about endorsements. In my opinion, this is one of the more important posts on this blog because, at the end of the day, endorsements are currency. Most people don’t start off trusting your brand, but everyone has at least one person that they do trust. In order to alleviate a …
A Corporate View of Personal Branding with Pros and Cons
There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recently released …
Your Personal Brand Deserves Only The Coolest Career
I recently had the privilege of speaking to Alexandra Levit, who is undoubtedly a career queen in the traditional and new media streams. She just sent me her book, entitled “How’d You Score That Gig?“, which helps you learn more about yourself and about the coolest careers available today. She’s done the research, is the …
Craft a Consistent Brand Image Across All Social Networks
This week has already been amazing because I’ve finally gotten to posts that were in the queue for months. My last few posts have helped you understand the importance of reputation management to secure your brand and how to leverage various media types to get your message across. Today, I want to talk about how …
Claim Your Brand Name on Social Networks or Suffer
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged about this and …