Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Top Social Media Tools For Turning Your eBrand Into a Powerhouse
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Building a personal brand today is no longer about being on every platform possible. It’s about choosing the right ones and understanding how to use them with purpose.
Each social network serves a unique function in …
Remarkable Personal Brands Get Endorsements During College
This is a guest post by Jess Neill. Jess is one of Seth Godin’s lucky summer interns. There was a lot of competition for this internship program and just by networking with Seth, I’m sure Jess’s personal brand will never be the same. During the rest of the year she will be studying advertising, new …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
Improve Your Personal Brand With a Makeover
I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at heatherjohnson2323@gmail.com.
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Personal branding is all about a perceived image, so the best …
College Student Clash: How to Find Balance When Building a Professional Yet Realistic Brand
Today’s guest post is by Rebecca Corliss, who is a young professional from Boston. She is a recent graduate of Boston University, beginning a new career in technology PR. She’s dabbled in violin, clarinet, guitar and piano– and even began her college career majoring in music before her switch to PR. Her new blog, “Music …
When Prospects Buy You They buy your brand
While I’m in Las Vegas for EMC World, I’ll be running some guest posts by personal branding evangelists. Today’s guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultant there, with a …
Life Experiences Seperate Successful Leaders From Followers
When I was growing up, I was always intrigued by how successful people got to where they were. I desperately asked some business colleagues, but did not receive the answers I requested. In this search, my thirst for knowledge was never quenched, until I stumbled upon a book called “From the Sandbox to the Corner …
Do You Have The Ego For Self-Googling?
Background
Google is the dominant search engine, with about 70% of all search traffic. At the end of last year, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. I have written about the importance of Google before, when …
Success Story: African Student Turned Global Brand
Who is Willard Barure?
“My name is Willard Barure and I am a global brand. I am outgoing , good humoured and emotionally stable although i am not seeing anyone at the moment. I am a University student and i am an establishing stand up comedian who is lloking to elevate myself to an international …