Success Story: African Student Turned Global Brand

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Willard Barure

Who is Willard Barure?

“My name is Willard Barure and I am a global brand. I am outgoing , good humoured and emotionally stable although i am not seeing anyone at the moment. I am a University student and i am an establishing stand up comedian who is lloking to elevate myself to an international actor`s status.I am also a gender activist apart from being a talented musician and poet.”

Willard Barure’s Story

“I first met Dan when I was thinking about re-branding myself as a Marketing Student ready to launch a successful career path and my quest for Knowledge led me to Dan through his personal Brand E-blog issues. I have to say I was blown off by what Dan was talking about, never in my life had I imagined myself as a brand vis –a –vis a corporate brand and I never imagined that my e-blogs could actually create lasting impressions and as such shape the total brand experience ,me.

With this new view I began consciously positioning myself as a marketing student with visible distinctive competencies and I practically created my own network using blogs like Hi5.com and Facebook.com which helped me to become a stronger brand. I say this because I used this platform to successfully run for a post in The Student Representative Council at Midlands State University, Zimbabwe. I also played a major role in helping to redress toxic masculinity traits amongst male students her at Midlands State University and the intervention programme was recognized as the best practice model by Oxfam Australia. There is no price for guessing whose face was chosen for the Cover page; mine, plus my profile was featured in the case study.

As I roll out my career path I have developed a passion for event management, and I am the Founder and President of PRACTIKAL, a creativity student welfare organization (www.practikalminds.cfsites.org). I am looking forward to finding an internship in one of the reputable firms in America so I can gain invaluable experience in a much faster paced economy and can strategically position myself as the global brand.

An interesting thing to note is that although me and Dan were born in the same year, 1983, he has already achieved far much more than I have, I guess this is because he has mastered the mystery of identifying, creating and understanding the personal brand.”

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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