Fire Up Your Personal Brand and Influence Others
Carmine Gallo is a communications coach for the world’s leading brands, such as Raytheon, Salesforce.com, Loreal and Home Depot. His new book, “Fire Them Up!” includes insights from inspiring business leaders, entrepreneurs, and educators who reveal what he calls the seven simple secrets of motivation. As a world recognized personal brand, Carmine was able to …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
Sarah Lacy’s Personal Branding Confessions
Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called “Once You’re Lucky, Twice You’re Good: The Rebirth of …
Every Company Needs a Director of First Impressions
Since people are the face of the company, there must be an emphasis on each person who represents the corporate brand. Sure everyone needs to understand the corporate message and culture in order to be successful at their job, but what about the receptionist? When a customer, potential customer, partner or stockholder ventures to the …
Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Success Story: Personal Branding Instills Both Passion and Happiness in Our World
Maor Kaplanski is the top personal branding evangelist in Israel and is finally ready to tell his success story. He positions himself as a Personal eBrand and Online Reputation Management Expert. He is the first to establish the term personal eBrand in Israel through his Blog INTERNETISHI. Over just a few months, the blog attracted …
Steve Jobs’ Mysterious Personal Brand Is Finally Revealed
While we are on the topic of ego’s, I would like to share a special interview I had with Leander Kahney, who is the News Editor at Wired.com, and the author of the New York Times best seller, Inside Steve’s Brain, about Apple’s unique CEO, Steve Jobs. He’s also author of two award-winning books about …
An Ego is an Opportunity
When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated with all things …
Change The Way You See Your Personal Brand
I recently received a copy of “Change The Way You See Yourself” by Kathryn D. Cramer and Hank Wasiak. The picture above is not a mirror reflection, but rather proves the point of the book. If you keep thinking the same way and don’t use asset based thinking, you will have problems changing the world …
Brand Mystery 11 – Have You Heard of This Personal Brand?
I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. Today is another …