Media Comparison and Strategy: Blog, Podcast, Magazine & Book
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, …
Myth: Personal Branding Is All About YOU
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
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Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in …
How To Find The Perfect Relationship and Your Dream Job
Now that’s a headline to get excited about. Although I cannot provide all the answers in a single post, Shawn Graham’s new book “Courting Your Career” may help you. The same dating game that we all go through is similar to our job search. For you to stay at a company for over a year, …
Professional and Personal Communication Across Generations
Today, I wanted to discuss how different generations communicate. The more you understand how to reach people properly, the more successful you will be with responses. Imagine yourself as the receiver before you send messages. This discussion will wrap around new and traditional methods of communication and serve as a resource for you, prior to …
College Students Fail When They Ask For Jobs Instead Of Relationships
Within 24 hours, I’ve been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and he goes …
Breaking News: Facebook Chat (IM) Goes Live
Typically, I leave breaking news about social networks to my peers. Nick O’Neill is world renowned for covering this space (Update – Nick found out about this 3 weeks ago), so I hope he doesn’t mind. I went into my Facebook account tonight and saw that the IM functionality was already in place. I asked …
Is It Possible To Brand Yourself By Accident?
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book. I will …
Personal Brand Stereotypes #10: Connections to Corporate
This will be the last “personal brand stereotypes” post I do for a while, to make room for all the other special content I have lined up for all of you. I was thinking about doing a Greek stereotype post (fraternities and sororities) or a racial stereotype post (Black or Asian people), but today I …
Soft Skills are Necessary for Personal Branding in Any Work Environment
Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigious professional services firms, including Bain & Company, Bank of …
Personal Brand Stereotypes #9: Jews Have Big Noses and Bald Spots
There will be one more post in this series, marking #10. Today, I wanted to bring out religion, so that maybe we could have a great discussion around the perception of Jews. Feel free to examine the information in this post, as well as my analysis and comment on it. This series has been much …