An Interview with Marketing Entrepreneur Ian Sanders
When it comes to the internet, you really never know where you will meet and connect with others. As a Tom Peters supporter, I tend to review and comment on his blog from time to time. Through comments on a single post, I met media and marketing entrepreneur, Ian Sanders, who insisted I receive his …
UMass Students Are Sucked Into the World of Personal Branding
Yesterday I had the opportunity to speak to an entire group at The University of Massachusetts (Dartmouth). The class had little to no knowledge about personal branding, social media or how to manage their careers. I was actually very surprised when I asked them to raise their hands if they were on Facebook or …
Brand Mystery 10 – Name that Personal Brand and Win!
I’ve been doing a lot of lengthy and analytical posts recently, so today I felt like switching it up. I’ve gotten a lot of email asking for me to bring back “Brand Mystery,” which is a game where you guess who the personal brand is and receive a link on the following game in the …
Soon Your Brand Will Be Consumed by The Digital Universe
Typically I don’t promote my work at EMC on this blog, but today we are announcing an update to the Digital Universe Study from last year. I was able to attach many social media components to it, such as the social media press release to your right and the YouTube podcast towards the bottom of …
Do Loyal Employees Exist Anymore?
No doubt the biggest challenge we have as a personal branding community is organizations feeling that we aren’t loyal. This is especially true for the stereotypical gen-y employee. From the human resources perspective, they want to hire loyal employees because they can add more value to the organization of the duration of their stay. By …
Video Your Brand: The “I Feel Like I Already Know You” Effect
I think books are amazing, but it’s the personal brand who authors it that matters the most. Before picking up a book and reading it, do you really know the author? I bet more than half the time you have never experienced the author in reality. You may have searched their name in Google, found …
So You Want People to Read Your Email? A Lesson in Email Branding
I receive a lot of spam mail, as well as email messages from those who are clueless about personal branding. The strange thing is that I get more spam on this blog than my email. I just read “Akismet has protected your site from 36,927 spam comments.” Isn’t that just absurd? Don’t people know that …
The Internet Holds Your Personal Brands’ Permanent Record
Your brand cannot hide from Google (The Cover Story of Personal Branding Magazine last month). Every move you make online is kept in search engines and the only one’s that can be removed are those that you create yourself. Your blog, website, LinkedIn profile, Facebook profile, Twitter profile, Ning profile and a few others that …
What We Can Learn About Personal Branding From “The New Guy” Movie
Background on the film
The New Guy is a movie that came out in 2002, during my freshman year of College. Teenager Dizzy Harrison was the laughing stock of his high school, but his “loser” status changes when he lands a prison sentence and his inmate (Eddie Griffin) gives him a crash course in …
Research Report: Top 25 Most Wanted Personal Brands of 2008
I’ve spoken about how there is an economic recession and how there were 70,000 job cuts in January, which is the most since March of 2003. Well, I have good news for the personal brands that are in demand by companies.
Jobfox has released their “Top 25 Most Wanted U.S. Professions” listing, and was nice …