Get Schooled on Professional Copywriting for Your Personal Brand
Today I interviewed Jon Wuebben, who is an expert in website copywriting. It is a very important topic today because SEO is how we position our own brands in search engines, so we’re found. Before you even start writing a blog post, you need to think of an SEO strategy. This means that you must …
A Lesson in Mobile Branding From Leading Expert Rick Mathieson
I’ve been very interested in mobile branding for the past year and got the chance to speak with Rick Mathieson about the topic today. He is extremely knowledgeable and passionate about mobile branding and I certainly learned a lot. I’ve blogged about this topic a few times already. This interview serves as a great resource …
Personal Branding Toolkit – Part 2: Portfolios
Today’s post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It’s how you stand out without evening talking to someone. Not everyone has to use each tool, but they will give …
Millennials Are Taking Over the Workplace – Is HR Prepared?
I told everyone on Twitter last night that I would not be blogging today, but I had a slight change of heart. I got my interview questions from Lisa Orrell back just in time to post them and have content readily available to you. Lisa is also announcing her new MySpace blog for millennials seeking …
Personal Branding Toolkit – Part 1: Business Cards
This is the first post in a series dedicated to YOUR personal branding toolkit. Don’t leave home without it!
Your personal branding toolkit
1) Business cards 2) Portfolios 3) Resumes 4) Cover letters
Business Cards – A 3.37×2.125 inch card displaying information about you, your business or both.
I’ve seen many business cards in the …
Get Your Commodity Pizza Box Here – No Brand Name Included
Selecting a pizza place
When it comes to deciding where to eat pizza, there are two things that happen:
1) People will make a quick decision based on what’s available at the time or what they are near. For example, if I’m driving on the main street of Waltham and get hungry, I probably won’t …
Learn How to Build Relationships with the Millennials
Guest post by Jason Jacobsohn
The millennials are coming…are you ready?
Every generation has its way of seeing the world and interacting with people. In order to build relationships of trust and respect, it is important to know some of the nuisances with each generation.
You can’t ignore the millennials who were born between 1980 …
10 Step Beginners Guide to Blogging Your Personal Brand
1) Learn about blogging
Before you even start a blog around your brand, introduce yourself to the concept. It helps to know what you’re getting into before you rush in and “only fools rush in” as they say.
If you want to know the difference between traditional media and social media, check out this New …
Interview with David Meerman Scott About All Things Social Media
Today I interview David Meerman Scott, who gives us insight on why we all have to be content creators and actually listen to our audience before we take action. I hope you have enjoyed this interview series and feel free to leave a comment or email me if you are interested in a particular personal …
Strong Personal Brands Learn How to Bounce Back
Today I interviewed Barry Moltz about entrepreneurship and how to bounce back after having a business failure. He believes that you can’t always learn from failures. That sometimes failures just suck! On a side note, I respect every single author who has written a book. It’s quite the process and I’ll be blogging about it …