The Truth Shall Set You FREE Corporate America!
The days of holding criticism back are banished. Forget about it! Now, with the click of a mouse, you know the ins and outs of any company. As the user, YOU are given the ability to fully examine any company based on what’s viewable online. This could be a few corporate blogs (with spokespeople), a …
An Interview From Hell with the Famous TuckerMax
Recently, I interviewed TuckerMax and it was hell! I actually learned a lot from Mr. Tucker and you will too if you read this interview. He’s not about products or services, but about being his transparent self. The result is that he is a bestselling author, movie producer, blogger, and business owner. Not too many …
Use Ning to Build a Community Around Your Personal Brand
I first become very interested in Ning when I interviewed Gina Bianchini (the co-founder) for the 3rd issue of Personal Branding Magazine. Ning hosts more than 275,000 networks. I’ve joined quite a few in the past 6-8 months and, to be honest, the usage rates aren’t that impressive. Most people just create Ning networks around …
Personal Branding Toolkit – Part 3: Resumes
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the third post in the Personal Branding Toolkit series. In Part 1, we covered business cards. In Part 2, we discussed portfolios. Now, let’s look at how to make your resume an extension of …
Get Schooled on Professional Copywriting for Your Personal Brand
Today I interviewed Jon Wuebben, who is an expert in website copywriting. It is a very important topic today because SEO is how we position our own brands in search engines, so we’re found. Before you even start writing a blog post, you need to think of an SEO strategy. This means that you must …
A Lesson in Mobile Branding From Leading Expert Rick Mathieson
I’ve been very interested in mobile branding for the past year and got the chance to speak with Rick Mathieson about the topic today. He is extremely knowledgeable and passionate about mobile branding and I certainly learned a lot. I’ve blogged about this topic a few times already. This interview serves as a great resource …
Personal Branding Toolkit – Part 2: Portfolios
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Today’s post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It’s how …
Millennials Are Taking Over the Workplace – Is HR Prepared?
I told everyone on Twitter last night that I would not be blogging today, but I had a slight change of heart. I got my interview questions from Lisa Orrell back just in time to post them and have content readily available to you. Lisa is also announcing her new MySpace blog for millennials seeking …
Personal Branding Toolkit – Part 1: Business Cards
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the first post in a series dedicated to YOUR personal branding toolkit. Don’t leave home without it!
Your personal branding toolkit1) Business cards 2) Portfolios 3) Resumes 4) Cover letters
In the world …
Get Your Commodity Pizza Box Here – No Brand Name Included
Selecting a pizza place
When it comes to deciding where to eat pizza, there are two things that happen:
1) People will make a quick decision based on what’s available at the time or what they are near. For example, if I’m driving on the main street of Waltham and get hungry, I probably won’t …