Complete Guide to Pitching Traditional Journalists Using Your Personal Brand
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Personal PR is how we form relationships with our audience.
It’s time to put on your personal PR hat once again. Many people believe that we need to be wealthy in order to afford the big budgets that PR firms call for. All the press I’ve received has been …
Listen to John Kotter and Take a Sense of Urgency in Your Life
Today, I interviewed John Kotter, the world’s most foremost authority of leadership and change. He is a Harvard professor and author of many international bestselling books. Johnis travelling extensively, touring the world, promoting his new book right now. We talked about this little thing called “urgency,” why it’s important in our lives and the impact …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …
The Fall of Privacy and the Rise of the Numerati
I typically don’t blog on Sunday’s but this is an exception. Privacy is an important subject, especially when information is created about us everyday, sometimes without our consent. What happens when company’s learn so much about us that they call our every move? What happens when everything in the world is so public that there …
Is Your Personal Brand Delivering An Encore Performance?
Yesterday, I had a very long conversation with Robert S. Kaplan about business strategy and today I spoke with Mark Sanborn about how to deliver an encore performance at work, to keep them coming back for more. Mark was more brief, relative to Robert, but both share extremely good quality information for all of you.…
A Discussion with Robert S. Kaplan About Executing Business Strategy
Today, I spoke to Robert S. Kaplan, who is a Harvard University professor, as well as the chairman of the Palladium Group, Inc and the author of many books, including his latest called “The Execution Premium.” As you read this discussion, think about ways you can apply these business strategies in your own life. Robert …
Personal Branding Toolkit – Part 4: Cover Letters
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This post is the last of a four-part series dedicated to your personal branding toolkit. A toolkit is a set of marketing materials that represents your brand and supports your career goals.
Your personal branding toolkit…
Only Persuasive Personal Brands Get What They Want
Influence is important regardless of your position in the workplace. It doesn’t matter if you’re a manager, CEO or entrepreneur; it’s time to learn about how to persuade people to say “Yes!” Think about it; in order to accomplish anything in life that involves other people, you need to influence them to take action. It’s …
Think Like a Company Because YOU Are One
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve thought a lot about the distinction between company and individual this week. If you analyze the makeup of the company you work for, then you notice that the various business functions are relevant in your …
How to React to Your Personal Brand Haters
I’ve spoken about gaining visibility for your personal brand many times. When you have the spotlight on you, the “haters” come out to play.
When you stand for something, there are going to be people or groups that are against you. Every Hollywood celebrity has AT LEAST one person in this world who hates them. …