Ask BusinessWeek Columnist Christine Comaford Your Questions and WIN!
We have had only a single contest here on the Personal Branding Blog. That changes today. Christine Comaford and I have been discussing a brand new contest, where 10 of you can win a free copy of her book and have your business challenges solved ON THIS BLOG. Christine has massive credibility and is willing …
7/18/08: Personal Branding News and Recommendations
Today, I figured I would help some friends by promoting their personal brands, books and events. What a lot of people don’t realize is that the #1 reason to have a blog is the ability to freely promote other people. When people start understanding and executing on that simple concept, then the world will be …
The Nirvana of Personal Branding is to Become Indispensable
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Are you indispensable?
That’s right, if you become indispensable, you will not be subject to a firing or replacement.
This is the most challenging personal branding goal. It’s lofty but wouldn’t you like to have that …
Are You and Your Significant Other Co-Branded?
From Hollywood to your life
Brad Pitt and Angelina Jolie are two household personal brand names. No one can question that. The press has positioned them together, as they probably should be because they are in a relationship and they are both A-list actors/actresses. They have even had children together. Brad is so popular that …
The Contrarian Effect and Your Personal Branding Sales Strategy
My friend Michael Port has been up to some serious writing as of late. You may remember when I introduced him on my blog as the author of “Beyond Booked Solid” which was the sequel to his best-selling book “Book Yourself Solid.” Today, I interviewed Michael on his new book (it’s crazy that he has …
A Corporate Brand Won’t Shield Your Personal Brand Anymore
Thesis
There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of information flow and retrieval. This happens for a few reasons. …
Pay Attention: The No Asshole and No Complaining Rules
Two presents came in the mail recently (pictured below). One was “The No Complaining Rule” by Jon Gordon and the other was a combination of two erasers, which was part of Robert Sutton’s promotion for his book, “The No Asshole Rule.” I always enjoy gifts and great reads that are related to workplace issues, such …
Schawbel Report: The Current State of Personal Branding [July 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your personal brand …
Stay True to YOUR Personal Brand
Guest Post by Ryan Stephens. Ryan is a twenty something attending graduate school in Texas. He fancies himself an entrepreneur and writes about relationship marketing, social media, eCommerce, and other elements of business as it relates to Generation Y, on his blog, Ryan Stephens Marketing. He is also the co-founder of the Top 10 Gen …
An Interview with the Brand Behind the Groundhog Day Movie
Danny Rubin is a legendary screen writer, most notably known for Groundhog Day (starring Bill Murray) and now blogger. Today, I interview Danny about his personal brand and his career progression.
After many years writing for professional theater companies as well as scripting industrial films and children’s television, Danny began writing screenplays. His screen credits …