Being the Top-of-Mind Brand Will Make You Extremely Successful
I find it very interesting when people shout out “Facebook” or “LinkedIn” when they are presented phrases such as “online social network” and “online professional network.” The reason is actually quite obvious why these two websites/businesses come up first; it’s because they were first movers, pioneers and built out their user bases fast (Facebook with …
9/12/08: Personal Branding News and Recommendations
Personal news
I’d like to announce that Sunday is my 25th birthday (9/14/83). If any of you are in the Boston area let me know and I’ll give you details about where I’ll be throwing a party on Saturday night. It’s really jaw dropping to see that this year is already coming to an end.…
Would Your Personal Brand Exist if the Internet Went Down?
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Over the past few days, I’ve put a lot of thought into online versus offline personal branding. We all need to focus on building powerful offline brands because who knows what will happen to the internet tomorrow. What if the world loses power or the internet cord is unplugged? …
Your Brand is Just as Important as Coca Cola’s Brand
Today, I interviewed Bo Burlingham, who is an editor for Inc. Magazine and author of a few noteworthy books, such as Small Giants and the soon to be published book, The Knack: How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up. We discuss how small company’s can make an impact in the marketplace. Even though …
Build a Extraordinary Business Plan to Kick Your Brand Into High Gear
Today, I interviewed one of the leading business plan experts, Tim Berry. Tim is a blogger for Entrepreneur.com, owner of a business and author of a few books. In the interview below he will talk about his business plan model, how it benefits you and why the typical templated business plans won’t do you justice.…
The Road to Me 2.0: How I Got My Book Deal
I’m going to start a series of posts on the road to Me 2.0, which will be my first book, due out on Amazon in November and book stores nationally next April (2009). It will be published by Kaplan Publishing. You might know this brand name as the creator of study guides for the SAT’s …
Complete Guide to Pitching Traditional Journalists Using Your Personal Brand
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Personal PR is how we form relationships with our audience.
It’s time to put on your personal PR hat once again. Many people believe that we need to be wealthy in order to afford the big budgets that PR firms call for. All the press I’ve received has been …
Listen to John Kotter and Take a Sense of Urgency in Your Life
Today, I interviewed John Kotter, the world’s most foremost authority of leadership and change. He is a Harvard professor and author of many international bestselling books. Johnis travelling extensively, touring the world, promoting his new book right now. We talked about this little thing called “urgency,” why it’s important in our lives and the impact …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …
The Fall of Privacy and the Rise of the Numerati
I typically don’t blog on Sunday’s but this is an exception. Privacy is an important subject, especially when information is created about us everyday, sometimes without our consent. What happens when company’s learn so much about us that they call our every move? What happens when everything in the world is so public that there …