Interview With a Coca-Cola Executive About Personal Branding
Today, I spoke with Jerry Wilson, who is an executive with The Coca-Cola Company, which is the leading global brand. During this conversation we touch on the basics of personal branding, how both Coca-Cola and Jerry have built their brands co-jointly, how to build your brand whether you’re a college student or CEO and how …
When Your Personal Brand Becomes a Commodity You LOSE
You can’t market your brand if it’s a commodity. Instead, people with empty pockets (a low hiring budget) might take pity on you and offer you something. A commodity has no differentiating traits or skills and cannot command a premium price (compensation). Also, when you are branded as a commodity, you have negative job security, …
Give a Millennial a Trophy and They’ll Work For You
Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies and how companies …
Do You Need a Company or Product to Brand Yourself?
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Personal branding is starting to be discussed more and more in the blogosphere and in the real world, which is awesome, but I think some of the messages out there are misleading. The latest threat to this topic comes from a Mediabistro event starring Gary Vaynerchuk, Loren Feldman and Julia …
Interview With a Former EVP of Walt Disney World Resorts
Today, I speak with the ever insightful and knowledgeable Lee Cockerell, who was an Executive Vice President of Walt Disney World Resorts. He is now retired and got his first book published, called Creating Magic. Believe it or not, he is using many social media tools, including his own blog and Twitter! My friend Greg …
Web 2.0 Has Made Sleep An Opportunity Cost
[youtube=http://www.youtube.com/watch?v=Nzxgj1X5xpc]
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Before I get into this post, I’d like to say that this post marks my 400th post since March 14th, 2007.
I know what you must be thinking, “Dan you’ve officially lost your mind.” In the past two weeks, I’ve really been thinking about sleep being an opportunity cost …
Can You Stay Sane with a Multiple Brand Personality Disorder?
Today, I spoke with Kevin Maney, who has experience as a journalist, blogger, author and song writer. In this interview, I try and figure out how he manages all these brand identities and how he manages his time. Are you suffering from multiple brand personality disorder? I sure am!
I’ve been storing every interview I’ve …
You Have to Sacrifice Today to be More Successful Tomorrow
[youtube=http://www.youtube.com/watch?v=LU20RBK-Uvw]
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Personal story
When I was younger, I realized that I couldn’t have everything I wanted immediately. Instead, I knew I had to work as hard as I could for the future. During my sophomores year of College, I told myself “it’s going to be near impossible to get a …
How Your Personal Brand Can Recover After Switching Careers
Today, I spoke to Sam Greengard, who is a prolific journalist and author. We talk about how people can monetize their passion, evolve their brand over time and switch careers entirely. Don’t ever feel pigeonholed into one career, even if you are 50. There is always time to recover if you have a positive attitude …
Describe Your Personal Brand in a Single Word
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Your mission today is to use a single word to describe a company, product and person. Then take a stab at yourself! The word doesn’t have to be an adjective. It does, however, have to be true to that person, place or thing. Why one word? A single word …