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Two Questions About Personal Branding Issues

Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?

If you want to be successful, be worth sharing by Jamie Varon

Do we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …

Communication & NetworkingLifestyle & Habit BuildingRelationship Networking

The Importance of Self-Assessment

“The unexamined life is not worth living.” Socrates

I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …

Communication & NetworkingJob SearchNetworkingRecruitment & Job SearchRelationship NetworkingSocial Media

The Demise of Job Boards and the Rise of People Searching

We’re all familiar with the term “job board.” In fact, there are hundreds, if not thousands, of job boards in existence.  Some you may know about and others you may never know about.  You’ve obviously heard of Monster.com, Careerbuilder.com and Yahoo! Hotjobs because they are large brands, with large news distribution partners (Careerbuilder has CNN …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship Networking

Personal Branding Interview: Andy Nulman

Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise.  In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.

How important…
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Use Your Blogger Status to Promote Your Brand at Conferences

This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …

Brand Identity & Self-DiscoveryInterviewJob SearchRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Jason Buss

Today, I spoke with Jason Buss is a Talent Management executive, strategist and blogger The Talent Buzz.  In this interview, Jason talks to us about managing his full-time job and his blog, how he sources candidates, what the best social network is for recruitment, the new employer/employee contract and more.

How do you manage having…
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Brand Yourself AsCareer DevelopmentCommunication & NetworkingNetworkingPositioningRelationship NetworkingReputation Management

Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah

Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.

He tells it best:

 

10 lessons we can learn from Bernard Lachance’s inspirational success<

Believe in yourself<

Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Daniel Coyle

Today, I spoke with Daniel Coyle, who is a contributing editor for Outside magazine, and a New York Times bestselling author.  His latest book is called The Talent Code, which he discusses in the below interview.  Daniel defines talent, gives some great examples of talented people, explains the attributes of talent, how he’s used his …

Brand Yourself AsNetworkingPositioningRelationship Networking

How to Translate What You Do Into What’s In It For Others

Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”

What’s often lost in the translation, what others aren’t understanding …